Super pretty, super fast!

My friend, Nikki, came over to my house and we started playing around with makeup. Then I grabbed my new Sony-NEX 5N and we started recording, we had so much fun! I’m pretty pleased with my amateur video editing! It’s awesome to relive such a fun experience like this. Later that day I gave her a ride on my scooter and took her to the most delish sandwich spot in Brooklyn, City Subs. Thank you so much for being such a great impromptu model, Nikki! 

Tropical Getaway- what makeup to pack?

Dearest Lindsey, 
Ok, so my boyfriend and I are going to Costa Rica for three weeks in December.  What hair/make-up kind of stuff should I bring?  I want to be pretty and light.

(pic of costa rica found here)

Hi Kara,

Thank you so much for writing! How exciting that you are going to spend 3 weeks of the winter in a tropical oasis! So, packing your makeup and hair supplies, this is what I would recommend:

1. Sunscreen (body)- are you going to be carrying on your luggage? If so I recommend bringing 1-2 bottles of sunscreen on the plane that are under 3.4 oz. Sunscreen is so expensive in tropical places! And it’s such a hassel to have to go and buy it. Get at least an SPF 30 and make sure the sunscreen smells sexy!

2. Sunscreen (face)- Yes, I do recommend bringing a different SPF for your face. Why risk breaking out on your face from the body sunscreen? That would stress you out and not be cute- two things you don’t want on your glamorous tropical getaway. Get the SPF for face now and start adjusting your skin to it. Since you are going somewhere tropical (hot and humid), this is probably all you will need for a moisturizer.  You can also use it as a makeup remover if your eyes aren’t too sensitive. After you wash your face, just take a little on a q-tip and swipe it under and over your eye to remove leftover eye makeup.

3. Light Foundation- This could be your everyday foundation that you apply really lightly or perhaps even a tinted moisturizer. Something very, very light that just makes you feel more confident. Also, even if the foundation doesn’t have an SPF in it, the pigment that evens out your skin tone also acts as a little parasol to block the sun from your face.

4. Concealer- Just in case you break out! Also, have a large freckle or a sun spot that you hate? Or maybe a seriously red nose? While you’re out on the beach soaking up the rays, concealer acts as kind of a zinc oxide sunblock. It will block out the sun almost completely so that your redness and hyper-pigmentation stay at bay.  (no pun intended)

5. Bronzer and Blush- Essencial, but maybe not for everyday. When you go out as night with your new tan- this might be all you need to feel pretty and light!

6. Lip balm + pinky nude gloss- make sure you have a lip balm with an SPF with you at all times. Especially on the flight, don’t you hate it when you’re all dried up like a prune and you’ve forgotten your lip balm? A pinky nude gloss or another natural lip color might be nice to have when you go out on the town. Or if you’re super into magenta right now- bring that along! :D

7. Eye shadow- in a palette. It’s just easier that way! I don’t think shadow is necessary, but if you want to DO your makeup for a fancy dinner. It would be nice to have.

8. Eye liner- I would really only pack this if eyeliner is your thing.

8. Clear mascara- what ever happened to clear mascara? It’s so awesome! I totally recommend grabbing some and your local drug store. Great for the beach.

9. Regular Black Mascara- Just for nights out. If you bought waterproof and intended on wearing it to the beach and in the water- go return it. In my experience, waterproof mascara never actually stays, I will not have you looking like a raccoon in your pictures!

10. Q-tips, sponges, cotton balls, makeup wipes, any other supplies you regularly use.

11. Tweezers- what if that one hair grows back at the most inopportune time? You need to be prepared.

12. Lash curler- only if this is something you use daily and can’t live without.

13. Nail clippers- I mean, you’re going to be gone for 3 weeks! And how dreadful would a hang nail be that you couldn’t do anything about?

(Sexy beach hair found here)     

And now for hair-

1. Brush

2. Blow drier? Are you the type of girl that needs to blow dry her hair avery day? Will you hotel have a decent blow drier for you to use?

3. Lightweight Gel- I would bring this to rock the perfect beach-hair  look like her —->
It will also help tame your frizz from the high humidity.

4. Curling iron or straightener- You really need to ask yourself, “Am I going to want to DO my hair at some point?” Maybe pick one and bring it if there is space in your luggage.

5. Bobby pins, hair ties, Scrunchies (just kidding!), and any other tools/supplies you will need.

Thanks again for writing kara and I hope this helps!


How to design a face chart: a look at the creative process

I decided a while ago that I needed a face chart. Face charts are a great way to show your clients the makeup look you have created for them. They usually consist of an illustration, an area to write and a brand logo. The illustration is colored in to show colors and pigment placement on the face. The area to write is great to describe the products, colors and techniques used. I am so happy that I will now have these little charts with me in my Zuca artistry kit! I wanted to share about the creative process behind designing the chart- so here you are!
Finished Face Chart!
The project began by Googling ‘face charts’. Then I pinned all of the charts I did and didn’t like on Pinterest here. I also pinned any sort of stylistic inspiration as well as illustrators that I liked. This is really important because you need to be able to convey what sort of face you want to whoever you hire to make the chart. I wanted a face chart to match the soft and pretty makeup I usually do. I also wanted an unconventional face chart- one that had personality and was highly stylistic- while still being pretty. I was inspired by Harajuku Pop art and Hipster BoHo Chic girls in New York.
Below is the very first draft- just computer paper and a pencil. I wanted to write out all the information that my client and I would need. I quickly realized that all the information I was trying to fit onto the page was taking up way too much space. I wouldn’t have room for the illustration of the face. It just wasn’t going to fit.
2nd Draft-  No lines on this one.
 3rd Draft- My illustrator, Tabitha, is awesome! I loved the face that she drew up! See below. I thought there was so much personality and that the face looked really, really pretty. And the more I looked at it the more I loved it. It was everything I had asked for in my Pinterest board and our exchange of emails, but better. She had gone above and beyond my expectations!
I was so excited to give the chart it’s first test run!  While I was filling out the chart I realized the eyes, and thus the face, needed to be slightly bigger. My smallest eyeshadow brushes wouldn’t fit on the lids without getting shadow everywhere. To solve this problem we moved the client info section to the back and made the face larger. We also lightened the brows to show brow powder color. That, along with changing the black lines of the illustration to a grey, really softened the over all look. Lastly we changed the Logo to say Lindsey Jones first, and then makeup artistry.
After Tabitha sent me my final draft (love!) I went to staples to get thick paper to print the charts on and a nice folder to keep them in. The paper needed to be thick enough for me to write with my Le Pen and also print double sided without the ink showing through. This folder has a pocket on the left and a clear 8 1/2x 11″pocket (which you can’t see) on the right.
 As you can see it fits perfectly on the side of my Zuca! And obviously I labeled the folder ‘FACE CHARTS’ with my pink label maker.
Does anybody want their very own Lindsey Jones Face Chart? :D
miss.lindseyjones (at)

Test Drive: Lite-Brite Liners, Article by Birchbox

Birchbox asked me what I thought about liners… and here’s what I had to say…
Test Drive: Lite-Brite Liners

Cooler weather always signals the return of neutrals to our wardrobe. But this year we’re mixing it up with a burst of color on our eyes. Whether it’s cobalt blue, forest green, shimmery metallic, or even shocking pink, these shades are user-friendly and fun. Makeup artist Lindsey Jones gave us her tips on rocking statement liner.


Jones advises choosing shades that you want to play up in your eyes. Blue liner will flatter blue eyes and “brown eyeliner with copper flecks in it can bring out the amber hue in brown eyes.” That said, don’t be afraid to experiment with a rainbow of shades.
Keep the rest of your makeup — especially on your eyes — simple. Pair bright liner with a light neutral shadow and minimal lip and cheek color. Bright colors can make any skin imperfections stand out so don’t skimp on the foundation or tinted moisturizer. Pay particular attention to masking under eye circles.
Prep lids with a primer or concealer to prevent any creasing. For extra long wear, layer a liquid liner over a cream or pencil. Tip: Soft eye pencils may smudge onto your lashes while you’re applying so make sure to finish with a few coats of mascara.


Try a dark forest green or true navy for a low key hint of color. You’ll only notice the color if you look closely but these shades are much more interesting than plain black or brown.
  • Our Picks: stila Stay All Day Waterproof Liquid Eyeliner in Moss, a rich forest green; stila Smudge Stick Waterproof Eye Liner in Bluefin, a navy with lovely flecks of metallic blue that reflect the light.


If you’re willing to step out of your comfort zone, go for a great metallic. They’re versatile and subtle enough to pull off day or night. Try lining your bottom lashes or just the inner corner of your eyes with a gold or, for a bolder look, layer copper over a tight lined black liner.
  • Our Picks: Make Up For Ever’s Kohl Pencil 7K is a true gold in an easy to apply pencil; NARS Soft Touch Shadow Pencil in Skorpios is soft, easy to layer, and luminescent.


Slightly more daring but easy to pull off as the weather turns a bit colder, jewel tones like dark cerulean and purple make eyes light up.
  • Our Picks: Make Up For Ever Aqua Liner #8 is a royal purple with a slight shimmer; MAC Technakohl Eyeliner in Auto-De-Blu is a deep cerulean blue that glides on easily.


We’d save these colors for the weekend if you work in a more conservative industry but they’re a fun change and are sure to get you noticed. A thick yellow line is surprisingly wearable when paired with loads of mascara and a bright blue or grass green can be blended into darker shades for a little extra sass.


With neons, it’s best to go big or go home. Opt for hot pink, metallic aqua, or lime green and wear it in a thick winged line. Pair this with neutral colored clothing and a subdued hairstyle to avoid straying into 80’s territory.
  • Our Picks: Make Up For Ever Aqua Liner has a fine tip applicator that makes it easy to create a controlled winged line. Go for #5, a metallic blue, or #9, a hot hot pink. NARS Soft Touch Shadow Pencil in Celebrate is bright and fun.

    Video Tutorial: How to Apply False Lashes with Faux lashes from BIRCHBOX

    I had so much fun making this video tutorial on how to apply false lashes. I used FAUX luxury lashes available at And let the record show- I named the technique “Lasher-cise” first!

    Here are some tricks and tips for a flawless false lash application:

    First make sure you have all the proper tools handy that you will need-
    1. Lashes
    3. Q-tips
    4. Duo glue
    5. Scissors

    1st trick- removal from the package- use your thumb to push the lashes off of the packaging instead of pulling them up with tweezers! If you use tweezers you might mangle the lashes or leave a dent in the strip. 

    Make sure the lashes fit your eye by trying them on the eye first- shorten the length if you need to by cutting them with scissors. And make sure you cut the right ones and the right length on each. 

    2nd tip- don’t apply the glue directly to the lashes- you might accidentally add too much and the lash glue will get all over the lashes- and not stay on the base strip like you want it to.  Instead apply it to the middle of the Q-tip and then apply it to the base of the lashes. 

    3rd trick- it’s important to “lasher-cise” for about 20 seconds. (or in other words wiggle the lashes around to that they bend to the shape of the eye and also so the lash glue has a moment to dry) you really want to work those lashes out so they don’t come off while you’re wearing them. 

    Then Close one eye, then on that eye apply the lashes on top of your lashes and then push them towards the lid so that they lock into place right were your lashes meet your lid. 

    As long as you cut them to the right length and you didn’t use too much glue then they shouldn’t poke you or stick at all to your lower lid when you blink. After about a minute you will adjust to the weight of the lashes on your lid. Mascara and viola! You’re sexier than you ever thought possible! 

    Let me know if you have any questions or want a lesson of your own! Thanks for watching!

    How to Apply a Translucent Loose Setting Powder

    Hi Lindsey,

    How are you? I just moved to Colorado and I’m sad I can’t come see you anymore! After all, you did completely revolutionize my look by making me grow out my eyebrows!

    I had a quick question for you. My friend bought me a Laura Mercier anti shine translucent matte powder. Another friend told me that using it with my Bobbi foundation will make me grey!! Is this true? I want to make sure I can still return it, so I’m afraid to try it!!

    Hi Kelly,

    How are you? Thank you so much for writing! So here’s the deal with the Laura Mercier powder- it will look grey is you pack it on with a brush- and the brush will wipe off some of your concealer and foundation anyway- which is no good. You have to go grab the Laura Mercier Velour Powder Puff to apply it- very lightly. Shake it once and open it up- the powder in the lid is all you’re gonna need. Make sure you rub the powder around on the puff before you apply. I would just apply it to your T-zone, or wherever you get the shiniest. I’m totally going to make a video of how to apply it when I get back home to NY from my vaca! I love it! I’ll make it on Wednesday! :D

    And thank you soooo much for writing that review of me on Google! You are soooo sweet! It’s people like you that make my business so amazing!!! Without you my business would be no where near where it is today! 

    And Here’s the tutorial:
    Also, Laura Mercier has this new powder, Invisible Loose Setting Powder. Nicole Wittman, a makeup artist that lives in LA and works at Laura Mercier, says that this is the new and improved photo ready powder. It’s just a better version of the older, thicker translucent powder. The original powder doesn’t work on Espresso skin tones on camera. Maybe this one will! I hope I can try it soon and let you know what I think! *UPDATE I think the original translucent formula is better that the new invisible formula. The new formula coagulates really strange underneath the eye on top of concealer.

    MAC Dark Mineralize Skinfinish Natural Powder

    Bobbi Brown’s Bronzers are the BEST! The reason being is that they never look too orangey. But what happens when you need an orange bronzer? Whether it was a very light golden orange girl with African Decent or a very tan Nordic girl, maybe with a little self tanner on, I didn’t know what to do! None of my Bobbi bronzers were cutting it. Hmmm… I was stumped. Bobbi’s golden light and even deep looked so pinky/ red on some of my clients that were truly more golden/ orange. 
    I went to Bloomingdale’s in SoHo to see my girls and chat it up about some bronzer. I made swatches on my hand (and arm) of all the bronzers in the department.  MAC’s Dark Mineralize Skinfinish Natural, which isn’t even a bronzer at all but a medium coverage powder, made the cut with the best color, texture and price. And I couldn’t be happier with my purchase. 
    The color is a dark almond/ golden/ orange/ light brown color. The texture was very silky and easily blended with a very light shimmery finish that’s barely noticeable. Not a light coverage but not a lot of pigment either. Really exactly what I was looking for! With my Mac pro discout the total price was about $15. Perfect!